After several years of experience in advertising sales for traditional and digital media, MediaScope Ltd. started its regional digital media sales operation in 2007 and has responded to its growth by recently announcing a specialized business unit, MediaScope Digital (mediascopedigital.com), based in Jordan and serving publishers and clients across the GCC and Levant.

MediaScope Digital represents online media that offers strong reach to Arab audiences with segmentation and substantial return on investment (ROI) for advertisers. MediaScope Digital publishers offer over 60 million page views a month, generated by over 5 million unique visitors from across the region, with significant audience concentration in Saudi Arabia, UAE and Jordan.

Accordingly, and through professional and prompt service, MediaScope Digital has built a reputation for credibility and transparency with advertisers, agencies and publishers across the region.

MediaScope Digital currently represents Mahjoob.com, Addustour.com, Ikbis.com, mediaME.com, Akhtaboot.com, Jawaker.com and Wizards Productions online gaming properties.

Mahjoob.com is the home of the caricature Abu Mahjoob and others by Emad Hajjaj. It is an entertaining website with daily cartoons and an archive since 1999, in addition to very active forums and other services. It is among the top sites in Jordan and has an enormous audience across the region.

Addustour.com is the website for one of the leading daily Arabic newspapers in Jordan, with millions of site visitors from across the region. It is among the Middle East's first newspapers to go online, and ranks among the top sites in Jordan.

Ikbis.com is the platform for passionate Arab video creators, big and small, professional and amateur, who want to reach millions of Arabs in the region with their original, creative, inspiring, entertaining and informative content. Ikbis ranks among the largest Arab online communities.

mediaME.com is the first and largest online community for advertising and media professionals in the Middle East, with over 10,000 registered members, and featuring news, interviews, creative work, jobs, classifieds, events, media rates, research, a company directory and much more.

Akhtaboot.com is a leading online career network that is committed to providing a user-friendly and efficient means of linking the right person to the right job opportunity in Jordan, Saudi Arabia, UAE and Egypt. It offers unique advertising opportunities to a large audience of job seekers.

Jawaker.com is the region’s leading online multi-player card game. It is the first Arabic online card gaming website of its kind. Playing on Jawaker is free, and no downloads are necessary, which has ensured its popularity among Gulf and North African audiences.

Wizards Productions is the first Middle Eastern based company which produces online games from scratch. Currently, it operates 11 online gaming properties which deliver massive reach to Arab youth, and are offered to advertisers as a gaming network.

Therefore, MediaScope Digital’s network provides advertisers and agencies with a unique offering of premium online branding opportunities and advanced performance-based campaigns (CPC,CPA); by applying the latest technologies in campaign management and by offering innovative ideas (in-game branding, sponsorships, competitions and more) to realize the full potential of digital marketing communications in the Middle East.

As part of its launch, MediaScope Digital has announced its website at www.mediascopedigital.com, where advertisers may download rate cards and statistics of the publishers represented, and where other publishers may contact the company for sales representation.

“We are proud of our pioneering role in contributing to the growth of digital media in the Middle East as we serve our publishers to monetize their digital content. Our aim is to achieve the highest ROI for advertisers, through premium and performance opportunities, utilizing innovative digital advertising tools that go beyond the typical banner,” said Zeid Nasser, managing director of MediaScope Digital.

About:

MediaScope Digital is the digital media sales business unit of MediaScope Ltd. (www.mediascopegroup.com).

MediaScope Ltd. is a media marketing/publishing/event organizing company established in Jordan in 1994. Starting with media sales representation the company grew to also encompass publishing and event activities.

MediaScope is the publisher of the “Who’s Who” guide series, the organizer of the Jordan Advertising Awards and the Jordan Web Awards. MediaScope also owns and operates mediaME.com, the region’s leading online community of advertising and media professionals.